The main aim of this project is to facilitate the acceleration of ecological transitions processes in Moroccan hammams (both heritage and newly built ones). This will be achieved through the establishment of regional key stakeholders’ networks in each of Rabat, Fez and Marrakech in order to creatively engage them to communicate and co-produce integrated strategies for multi-sectorial coordinated actions for energy transition, enhanced indoor conditions and responsible water consumption and recycling.

Project goals:

  1. Establish, in collaboration with the local project partners, a database of key regional stakeholders and create social media and web platforms to facilitate communication and exchanges between stakeholders, both pre- and post-regional engagement events and across regions.
  2. Conduct one set of regional public engagement and network facilitation events, involving 120 key regional stakeholders in each of the world heritage cities of Rabat, Fez and Marrakech within three months intervals during the duration of the project. These events will be designed and delivered to act as catalysts for self-sustaining coordinated regional processes. Each day of the three-day engagement and impact event will focus on a key area for ecological transition: energy transition; improved indoor conditions; and responsible water consumption and recycling. The three events will bring together for the first time various hammam stakeholders in each of the three regions to engage them to creatively coproduce practical strategies and establish self-sustaining regional networks that will facilitate energy transitions and accelerate the adoption of hammam ecological practices. These stakeholders are currently operating in a fragmented and disconnected fashion with no or limited communication and/or coordination between them despite the complementarity nature of their activities.
  3. Co-produce with the National Moroccan Agency for Energy Efficiency a toolkit for hammam ecological transition as well as a rating system for the acquisition of the label of Ecological Hammam.
  4. Co-monitor hammam stakeholders’ social media and web platforms for feedback on events, discussions and follow-on initiatives in order to measure the impact of each regional public engagement event soon after its completion and during the one-year length of the project. The combination of these separate actions will facilitate the development of an integrated approach towards the co-production of holistic eco-hammams practices and the acceleration of their implementation.